CNTB launched a campaign on the Expedia for the American market

CNTB launched a campaign on the Expedia for the American market

The Croatian National Tourist Board has launched a promotional campaign on Expedia, the largest online travel platform in the US market with more than 53 million unique visitors and which has the greatest potential in further encouraging tourist traffic from this distant but very important market for Croatian tourism.

"Of all the distant markets for Croatian tourism, the most important is the American market. After last, the first pandemic year, in which Croatia was among the few countries that received American guests, this year we are even more accessible to many American travel enthusiasts because during the summer season we have two active direct flights on the route New York - Dubrovnik. We are sure that with this campaign we will additionally position our country as an attractive, quality, safe and well-prepared destination, ie that we will encourage new arrivals and overnight stays from the American market during August and September ", said CNTB Director Kristjan Staničić, adding that In the previous part of the year, about 510 thousand overnight stays were realized from this market, which is an increase of 318 percent compared to the same period last year, while over seven thousand American tourists are currently staying in the country.

The activities of the Croatian National Tourist Board within this project will be implemented until the end of September, and include the creation of a special landing page dedicated to Croatia with a display campaign guaranteeing more than six million impressions, while the added value of the project is provided by United Airlines flights from all over the United States to Croatia and whose participation in the project will provide an additional two million impressions.

"The greatest value of cooperation with the Expedia platform is in the concrete data that, upon completion of the joint project, provide insight into the real effects of the campaign through the value of the realized bookings. For example, during the joint campaign that lasted from April to June 2019, accommodation was booked and air tickets to Croatian destinations worth $ 3.2 million were purchased. During the campaign at the time, a total of 6,700 overnight stays were realized, mostly in Dubrovnik, Split and Hvar, and 2,900 plane tickets to Croatia were sold, "concluded Staničić.